Introduction

I have been a musician for a long time, closing in on twenty-five years, yet I have never wanted to become professional in the industry as I know how competitive and cut-throat it is. Being able to play music for myself and with friends however, has retained my love for the spirituality I find in music and keeps me interested and engaged.

Within the industry, there are many musicians all wanting a piece of the pie, but there aren't enough venues and money to pay for all of them locally. How then do my talented, musical friends make it within the industry, you may well ask?
The trick to this, I feel, is linked to the importance that succinct, precise brand strategy has on growing an artist or band's fan base.
In the time of the Beatles, one of the world's timeless greats, the Internet and other forms of media were not available or in their infancy at best, so some of the only marketing tools at their disposal were their albums and the hype created by the music itself.

Today, with the power of social media and the digital space including television and radio, communication of an artist or band's brand has become more diverse and easier to reach corners of the globe than ever before.
Saying this, isn't it then easier to promote a clear strategy when it comes to an artist or band?

Over the following months, I endeavor to post my comments and thoughts regarding this amazing conundrum in the form of pages dedicated to particular subjects.

I hope you enjoy!

Regards

Dom